The purpose of modern fair trading law is to protect market players, consumers and the general interest from unfair business practices and at the same time to strengthen one's own competitive position. 

Numerous civil law claims can be asserted in the event of infringing, misleading or otherwise unfair advertising. In practice, the most powerful is the claim for injunctive relief, which prohibits the infringer from continuing to advertise. Legal action can be taken even if the defendant is not at fault.

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“In the digital age a proactive legal safeguard is essential. A well planned legal framework does protect your trade secrets as well as your business.”

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Dr. Thiele
EUROLAWYER®

Pre-Trial dispute resolution in intellectual property law

We focus on economically viable out-of-court solutions to secure your rights quickly and efficiently. We consistently protect your interests and counter blockades with a clear negotiation strategy and a willingness to engage in conflict. Our goal: sustainable results without the unnecessary burden of protracted proceedings.

Up-to-Date European media and advertising law

Digital forms of advertising are subject to complex European regulations. EUROLAWYER® advises companies comprehensively on legally compliant advertising, particularly in the area of personalized advertising and microtargeting. In doing so, we take into account current EU developments in data protection, competition and media law and help you to implement innovative advertising strategies efficiently and in compliance with the law.